Sustain-A-Look
Redesigning a sustainable fashion brand’s digital experience
Client:
Concept Project
Role:
UX/UI Designer, Researcher
Tools:
Figma, Illustrator, Photoshop, Adobe XD
Timeline:
6 Weeks
Overview
Sustain-A-Look is a sustainable fashion brand based in Boulder, Colorado. They focus on providing eco-friendly, fair-trade clothing while promoting ethical labor practices. The brand aimed to expand nationwide and needed a website redesign that aligns with its mission, improves navigation, supports new programs, and ensures an inclusive, user-centered experience.
The Problem
The original website had usability challenges, including unclear navigation, overwhelming content, accessibility barriers, and inconsistent design. User feedback highlighted pain points such as difficulty finding pages, lack of filtering options, poor readability, and frustrating checkout experiences.
The Solution
Using user personas, journey maps, and extensive audits, I created a modern, intuitive, and inclusive redesign. By applying Gestalt principles and reworking information architecture, the new design prioritizes clarity and emotional connection while supporting business growth and sustainability goals.
Key Features & Updates
Homepage
Modern, welcoming layout emphasizing brand values
Clear navigation with easy access to the Recycled Clothing Program
Strong visual hierarchy to guide visitors naturally
Recycled Clothing Program Page
Step-by-step donation process with a downloadable shipping label
Emphasis on community impact, environmental benefits, and ethical labor support
Call-to-action buttons: Get Started and Ready to Donate?
Partners Page
Introduces partners: AchieveWear, StepUpSole, and WarmSnug
Explains each partner’s mission and impact
Builds transparency and community trust
Marketplace & Shop
New filter options for size, price, and category
Clean, cohesive product pages with detailed information and sustainable material highlights
Streamlined cart and checkout with clear order details and easy navigation back to shopping
About Us Page
Storytelling about founders Sarah and Jessica to humanize the brand
Simplified content for easier reading and better engagement
Integrated links to Recycled Clothing Program
Research & Process
User Research
Personas: Kierra (slow fashion activist) and Sunny (hybrid influencer) helped prioritize features like filters and accessibility
Journey maps identified navigation and checkout frustrations, guiding design solutions
Information Architecture & UX Improvements
Renamed confusing navigation labels (e.g., "Sustain-A-Look" relabeled "About Us")
Added Marketplace filters and improved search function
Simplified checkout and ensured all pages had consistent design
Prototyping & Testing
High-fidelity prototypes developed in Adobe XD
Iterative testing cycles addressed contrast, typography, and layout consistency
Brand style guide implemented: earthy colors (#713C25, #BE6C42), Open Sans typography, and cohesive UI elements
Accessibility & Inclusivity
Redesigned to meet WCAG 2.1 standards: high color contrast, scalable fonts, alt text for images, and screen reader compatibility. These updates ensure a welcoming experience for all users, including those with disabilities.
Alignment with Business Goals
The redesign supports Sustain-A-Look’s mission of promoting ethical practices and environmental sustainability. Integrating the Recycled Clothing Program and partner stories strengthens brand authenticity and builds long-term customer loyalty.
Reflection
This project taught me the importance of designing for both emotional connection and functional clarity. It reinforced how accessibility and ethical storytelling can amplify a brand’s mission. Sustain-A-Look showcased how UX can drive meaningful change beyond screens and shopping carts.