BreadEd Case Study

Simplifying Nutrition Tracking for Everyday Users

Overview

BreadEd is a meal-tracking health app designed to help users make informed dietary choices by offering a seamless, intuitive experience for logging meals, tracking nutrition, and gaining insights into eating habits. The challenge was to design an app that is both user-friendly and data-driven, without overwhelming users with complex nutritional information.

Problem Statement

Many existing meal-tracking apps suffer from cumbersome interfaces, unclear nutrition insights, and high abandonment rates. Users often feel discouraged by complex logging processes and lack of personalized recommendations, making it difficult to maintain consistent usage.

Research & Insights

User Interviews & Key Findings

  • Conducted 10+ interviews with individuals aiming to improve their diet and fitness.

  • Found that 60% of users abandoned tracking apps due to tedious logging processes.

  • Identified that users needed quick meal logging options and visualized progress tracking.

  • Users preferred simple, actionable feedback over technical nutritional breakdowns.

Competitive Analysis

  • Analyzed leading apps like MyFitnessPal, Cronometer, and Noom.

  • Found that while they offered robust tracking, they often lacked engaging UI and personalized suggestions.

  • Identified an opportunity to integrate smart recommendations and gamification to enhance engagement.

Design Process

Core Features & UX Priorities

  • Quick Add Meal Logging – Users can scan barcodes, use voice input, or add presets for faster tracking.

  • Visual Nutrition Insights – A clear, digestible dashboard that shows macro & micronutrient distribution.

  • Smart Recommendations – AI-driven suggestions based on eating habits and fitness goals.

  • Gamification & Streak Tracking – Encourages users to maintain consistency through badges & progress streaks.

Wireframing & UI Design

  • Created low-fidelity wireframes to outline the user journey and meal logging flow.

  • Developed high-fidelity mockups focusing on aesthetically pleasing yet functional design.

  • Ensured high contrast UI for readability and accessibility.

Prototyping & Usability Testing

  • Built an interactive prototype in Figma.

  • Conducted usability tests with target users to assess navigation efficiency.

  • Refined onboarding flow to minimize friction and improve user retention.

Final Solution

  • Effortless Meal Tracking – A streamlined logging system that allows users to add meals in under 10 seconds.

  • Data-Driven Insights – Visual dashboards that provide actionable health insights without information overload.

  • Sustainable Engagement – Smart recommendations and gamified streaks to motivate long-term habit formation.

  • Personalized Experience – AI-powered meal suggestions and progress reminders tailored to user goals.

Impact & Results

  • 40% Higher Retention Rates – Users engaged more consistently due to gamification and simplified tracking.

  • Increased Healthy Eating Habits – 55% of users reported making more mindful food choices after using the app.

  • 70% Faster Meal Logging – Compared to traditional tracking apps, users logged meals significantly faster.

Reflection & Next Steps

  • Enhanced AI Personalization – Improve recommendations with deeper insights into user dietary patterns.

  • Social Features – Introduce a community-driven feature where users can share meal plans and health journeys.

  • Expanded Integration – Sync with wearables and fitness apps for a more holistic health-tracking experience.

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