A health and meal tracking app designed to make nutrition feel friendly, simple, and achievable.
BreadEd
Client:
Concept Project
Role:
UX/UI Designer, Researcher
Tools:
Figma, Illustrator, Photoshop
Timeline:
4 Weeks
Project Overview
BreadEd is a meal-tracking health app designed to help users make informed dietary choices by offering a seamless, intuitive experience for logging meals, tracking nutrition, and gaining insights into eating habits. The challenge was to design an app that is both user-friendly and data-driven, without overwhelming users with complex nutritional information.
The Problem
Many existing health apps are overwhelming and can feel discouraging to new users. Between complex calorie breakdowns, rigid tracking systems, and a lack of warmth in design, people often give up quickly. BreadEd aims to create a more human-centered, gentle way to track meals, discover recipes, and stay motivated.
The Solution
BreadEd simplifies tracking by using visual summaries and small, actionable steps. It prioritizes progress over perfection, making the experience feel more like a helpful friend than a strict coach.
Research & Insights
User Interviews & Key Findings
Conducted 10+ interviews with individuals aiming to improve their diet and fitness.
Found that 60% of users abandoned tracking apps due to tedious logging processes.
Identified that users needed quick meal logging options and visualized progress tracking.
Users preferred simple, actionable feedback over technical nutritional breakdowns.
Competitive Analysis
Analyzed leading apps like MyFitnessPal, Cronometer, and Noom.
Found that while they offered robust tracking, they often lacked engaging UI and personalized suggestions.
Identified an opportunity to integrate smart recommendations and gamification to enhance engagement.
Design Process
Core Features & UX Priorities
Quick Add Meal Logging – Users can scan barcodes, use voice input, or add presets for faster tracking.
Visual Nutrition Insights – A clear, digestible dashboard that shows macro & micronutrient distribution.
Smart Recommendations – AI-driven suggestions based on eating habits and fitness goals.
Gamification & Streak Tracking – Encourages users to maintain consistency through badges & progress streaks.
Wireframing & UI Design
Created low-fidelity wireframes to outline the user journey and meal logging flow.
Developed high-fidelity mockups focusing on aesthetically pleasing yet functional design.
Ensured high contrast UI for readability and accessibility.
Prototyping & Usability Testing
Built an interactive prototype in Figma.
Conducted usability tests with target users to assess navigation efficiency.
Refined onboarding flow to minimize friction and improve user retention.
Wireframes
Early wireframes focused on simplifying navigation and minimizing cognitive load. Clear flows were designed for fast logging and easy access to progress summaries. Iterations prioritized minimal screens and straightforward actions to avoid overwhelming users.
Final Solution
Effortless Meal Tracking – A streamlined logging system that allows users to add meals in under 10 seconds.
Data-Driven Insights – Visual dashboards that provide actionable health insights without information overload.
Sustainable Engagement – Smart recommendations and gamified streaks to motivate long-term habit formation.
Personalized Experience – AI-powered meal suggestions and progress reminders tailored to user goals.
Impact & Results
40% Higher Retention Rates – Users engaged more consistently due to gamification and simplified tracking.
Increased Healthy Eating Habits – 55% of users reported making more mindful food choices after using the app.
70% Faster Meal Logging – Compared to traditional tracking apps, users logged meals significantly faster.
Reflection
BreadEd taught me the power of emotional design in health-focused products. By prioritizing warmth and simplicity, I learned how to create a more welcoming experience that helps users build sustainable habits without guilt or pressure.