Engage AI

Brand Identity & UX Design for an AI Consultancy

Project Overview

Engage AI is a consulting company that helps businesses of all sizes automate their workflows using AI-driven solutions. I was responsible for building a cohesive brand identity and designing a website that clearly communicates their services, attracts leads, and positions them as leaders in the automation space.

The Challenge

Engage AI wanted a modern and engaging online presence that reflects the cutting-edge nature of their work. Their original identity lacked personality and failed to differentiate them from other AI consultants. The challenge was to create a flexible brand system and a responsive website that would drive conversions while visually signaling innovation and credibility.

Objectives

  • Design a clean, professional, and responsive website

  • Develop a cohesive brand identity system

  • Highlight Engage AI’s automation tools and services

  • Create clear CTAs and intuitive navigation for lead generation

  • Integrate AI-themed visuals, animations, and interactivity

  • Provide a platform for case studies and thought leadership

Research & Discovery

I began with a competitive analysis of sites like Hero Digital, The Automated Agency, Axe Automation, and Monks. This helped identify best practices in structure, layout, and interaction. I then defined Engage AI’s core audience—primarily business leaders and operations managers—and tailored design decisions to meet their needs.

Moodboard – Themes of AI Vision & Simplicity

Design Approach

The visual system draws from AI themes like intelligence, clarity, and motion. I created a logo with futuristic yet minimal qualities, supported by a sleek, cool-toned palette (with “AI Vision” blues and a pop of “Engage & Explore” orange). The typography emphasizes modern professionalism, with consistent rhythm and hierarchy throughout the site.

Visual Elements Included:

  • Logo exploration and final lockup

  • Color and typography rules

  • Custom iconography

  • Mockups for web, mobile, and collateral

Website Design

Core Pages:

  • Home: Clear value prop, client testimonials, and lead CTAs

  • Services: Detailed breakdowns of Engage AI’s automation offerings

  • Case Studies: Interactive success stories to demonstrate ROI

  • Blog/Insights: Industry updates and thought leadership

  • About: Team, mission, and company vision

  • Contact: CRM-integrated lead form with AI chatbot

Features:

  • AI-inspired animations and microinteractions

  • SEO-optimized content and responsive layout

  • Blog CMS for future content updates

  • Integration with tools like HubSpot and Google Analytics

Results

The final brand system and website positioned Engage AI as a trusted authority in automation consulting. The design improved clarity, increased time-on-site, and made it easier for potential clients to understand the value of the company’s offerings. The modular structure also makes it easy to scale as new services are introduced.

Reflection

This project pushed me to translate complex services into a clear and compelling user experience. I learned how to balance creativity with business goals, and how to build scalable systems that stay consistent across print, web, and product.

CLIENT

Engage Element

ROLE

Lead UX Designer

TIMELINE

5 Months

TOOLS

Figma, Adobe Illustrator, Photoshop

Next

Thru Friends